The Poppy Jewellery Collection features 4 and 5-petal flowers rather than the traditional 2-petal Royal British Legion poppy. 10% of proceeds from the sales of the collection are donated to support the active soldiers and veterans mental health charities, Combat Stress and SSAFA.
The poppy is a durable and persevering flower which grew in its thousands among desolate and barren battlegrounds. Its natural associations with endurance, determination and rebirth saw it adopted as a symbol of remembrance for those who lost their lives in the First World War. Lt John McCrae's 1915 poem, In Flanders Fields, helped secure the poppy's image as a hallmark of sacrifice and remembrance;
"In Flanders fields the poppies blow between the crosses, row on row."